Educate Inspire Change

Six Strangers Chat In A Dark Room. When The Lights Turn On, They Can’t Believe Their Eyes

Screen Shot 2015 07 12 at 4
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The moment some stranger sees you, his or her brain makes a thousand calculations: Are you someone to approach or to avoid? Are you friend or foe? Do you have status and authority? Are you trustworthy, competent, likable, confident, and so on.

And these calculations are made at lightning speed — making major decisions about one another in the first seven seconds of meeting.

However, in this campaign ad run by Coca-Cola, the ‘seeing’ part is missing. They invited six strangers to sit in a dark room together. One-by-one, they share their stories with each other. When the lights come on, they are astonished. Their reactions are proof that “judging a book by its cover” is never a good idea.

Remember, labels are for cans, not for people.

Kash Khan

Kash Khan

Kash Khan is the founder of Educate Inspire Change (EIC). Since 2012 he has focused on on inspiring and educating others in order to improve their consciousness and connect to their true selves.

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