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Powerful Ad Shows What A Little Girl Hears When You Tell Her She’s Pretty

pretty girl

A new Verizon commercial cites a sad statistic by the National Science Foundation: 66 percent of 4th grade girls say they like science and math, but only 18 percent of all college engineering majors are female.

It’s important we encourage our children to pursue their dreams regardless of what they are and this ad highlights the importance of the social cues that push girls in particular  away from subjects like math and science in their earliest childhood years.

“Our words can have a huge impact. Isn’t it time we told her she’s pretty brilliant, too? Encourage her love of science and technology and inspire her to change the world.”

— Reshma Saujani, Founder of Girls Who Code

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