Modeling Agency Is Redefining Beauty Standards by Only Signing Models 45 Years or Older

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Its no secret that in the modeling world, being young is in high demand.

Why should grey hair or wrinkles make someone any less desirable?

https://www.instagram.com/p/Buebh3TA2Q1/

These senior models are smashing the modeling industry with their style and most certainly have proven that age means absolutely nothing when it comes to fashion.

OLDUSKA, an agency based in Russia has chosen to book an older generation, specializing in seniors over 45.

Photographer Igor Gavar founded the agency and has managed to book a rather good looking group of men and women, ranging in age from 45 to their early eighties, each distinctly different, appearing in avant garde fashion to lifestyle photography campaigns.

Gavar had no initial intention in starting up an agency of his own.

“I met some very interesting faces,” he recalls, “and I wanted to do a separate project with them. A modeling agency became that sort of project.”

“[The models] appearing as themselves is an instrument to fight stereotypes,” he explained. “They are an inspiring example to show that it is possible to look beautiful and be your age.”

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Kash Khan

Kash Khan is the founder of Educate Inspire Change (EIC). Since 2012 he has focused on on inspiring and educating others in order to improve their consciousness and connect to their true selves.

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Kash Khan

Kash Khan

Kash Khan is the creator of Educate Inspire Change(EIC). He founded EIC in 2012 to help keep people informed, to encourage people to expand their consciousness and to inspire people to reach for their dreams.
Since 2019 he has been going through the most transformative period of his life working with Sacred Plant Medicines out of Costa Rica and is now focusing much more on creating conscious content with the sole purpose of giving people more self-awareness so that they can heal mind, body & spirit and live a full life of meaning and purpose.

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