To UFC fans, Conor McGregor is a recognizable name synonymous with fighting success. He has won everything he set out and did it with style. Even come back from defeat to prove he isn’t just a showman and that he has great strength and character too.
And soon he will be looking to overcome his biggest challenge yet in the form of a Russian Bear called Khabib Nurmagodev. It is the biggest match up the UFC has ever seen with a lot riding on the outcome . But besides being an amazing fighter, he is also a very savvy businessman.
His best business move yet has to be his successful plan to fight Floyd ‘Money’ Mayweather.
Mixed Martial Arts (MMA) is growing fast, but it’s still a niche sport. The audience for boxing is 5X the audience for most MMA fights. There’s no way McGregor could have convinced that audience to watch one of his fights without help.
But he didn’t have to convince boxing fans of anything. All he had to do was get Floyd Mayweather to step in the ring with him. Suddenly, every boxing fan on the planet was scrambling to find out everything there was to know about him.
By agreeing to step into the ring, Mayweather told his fans, the promoters, and the media that McGregor was someone worth watching.
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Forget about the $100,000,000 payday McGregor scored from the fight. The exposure it gave him skyrocketed his brand and his credibility. Now, the entire sports world knows his name.
Even if he goes years without another payday this big, that exposure has doubled, maybe even tripled what he can expect to bring in each time he promotes a fight.
In fact, there’s talk of the UFC — Mixed Martial Arts’ biggest business — giving McGregor an ownership stake in the league just to keep him fighting. That’s something no other MMA fighter or promoter has ever even dreamed of.
There you have his other business ventures out of combat sports such as his new whiskey brand Proper Twelve Whiskey. If you didn’t hear about it before you definitely did at his recent press conference with Khabib.
And here if you haven’t seen it already are Conor McGregor’s BEST BUSINESS MOMENTS.
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