Its no secret that in the modeling world, being young is in high demand.

Why should grey hair or wrinkles make someone any less desirable?

View this post on Instagram

А у нас сегодня праздник, модельному агентству Oldushka исполняется 3 года!☺️🎂🎉 Мы благодарим наших замечательных моделей, наших партнеров и бренды, которые работают с нами, креативные команды, фотографов, стилистов, режиссеров, операторов, визажистов, продюсеров, пиарщиков, стилистов по волосам, их ассистентов, журналистов, кастинговые агентства, фотостудии и конечно наших дорогих подписчиков. Спасибо большое, что вы у нас есть❤️🙏✨

A post shared by O L D U S H K A (@oldushkamodels) on

These senior models are smashing the modeling industry with their style and most certainly have proven that age means absolutely nothing when it comes to fashion.

OLDUSKA, an agency based in Russia has chosen to book an older generation, specializing in seniors over 45.

Photographer Igor Gavar founded the agency and has managed to book a rather good looking group of men and women, ranging in age from 45 to their early eighties, each distinctly different, appearing in avant garde fashion to lifestyle photography campaigns.

Gavar had no initial intention in starting up an agency of his own.

“I met some very interesting faces,” he recalls, “and I wanted to do a separate project with them. A modeling agency became that sort of project.”

“[The models] appearing as themselves is an instrument to fight stereotypes,” he explained. “They are an inspiring example to show that it is possible to look beautiful and be your age.”

View this post on Instagram

Backstage-video с нашей съемки в детском городке Зураба Церетели @zurab_tsereteli для издания @sobaka.sochi Видео, монтаж, звук @supershukin1 & @aist_video Креативный директор, фотограф @gavarigor Ассистент фотографа Екатерина Ларионова Стилист @milton_style & @gavarigor Продюсер @milton_style & @lusyensochi Модели: Лариса Ларионова, Татьяна Малова, @oldushkamodels Макияж @_niksha_ Прически @cirulnik_sochi Украшения @annaslavutina Отдельная благодарность санаторию @sanatoriy.znanie.sochi за помощь в организации проекта #oldushkamodels #oldushka #sochi #adler #церетели #sovietart #sovietarchitecture #zurabtsereteli

A post shared by O L D U S H K A (@oldushkamodels) on

If you enjoyed this article please SHARE it.
And if you haven’t already please help us reach 3 million Facebook fans by following us HERE

My Name is Kasim Khan and I am the founder of Educate Inspire Change. I have just returned from a 1 week stay at the world’s first medically licensed plant medicine retreat, it’s called Rythmia and is in the beautiful country of Costa Rica. During this week I had the most profound and transformational experience of my life and it’s not only me . . .over 95% of people who embark on this journey at Rythmia reports that they too had a life changing miracle. This magical place had such a profound effect on me that I am now dedicating my time to sharing this healing opportunity of a lifetime with you all.

Please click HERE to find out more information and book yourself in for the most magical week of your life.

   
Rythmia_plant-medicine-retreat

LIKE OUR PAGE

Comments

error: Content is protected !!