An Entire Town Secretly Learned Sign Language To Surprise Their Deaf Neighbor

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Muaharrem is a young deaf man from Istanbul. His sister, Ozlem, teamed up with a production crew recently to give him one hell of an amazing day.

The Leo Burnett ad firm and Samsung organized the huge stunt for an ad campaign. They spent a month setting up cameras around his neighborhood…

…and teaching his neighbors sign language.

In the ad, Ozlem takes Muaharrem out and about on what he thinks is a normal day. That is, until the guy behind the counter of a local shop greets him with sign language.

Then he goes outside and ANOTHER guy signs at him.

By this point he’s starting to get a little weirded out.

He bumps into a woman who signs an apology at him.

Muaharrem and Ozlem get in a cab. The driver signs “hello.”

This is the face of a very, very confused man.

The cab then drops them off in a public square where Muaharrem’s neighbors greet him.

And the production crew reveals the whole thing was part of an advertisement for Samsung Turkey’s new video call center for the hearing impaired.

And he, obviously, loses it, because advertisement or not, it is one of the sweetest things ever.

Kash Khan

Kash Khan

Kash Khan is the founder of Educate Inspire Change (EIC). Since 2012 he has focused on on inspiring and educating others in order to improve their consciousness and connect to their true selves.

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Kash Khan

Kash Khan

Kash Khan is the creator of Educate Inspire Change(EIC). He founded EIC in 2012 to help keep people informed, to encourage people to expand their consciousness and to inspire people to reach for their dreams.
Since 2019 he has been going through the most transformative period of his life working with Sacred Plant Medicines out of Costa Rica and is now focusing much more on creating conscious content with the sole purpose of giving people more self-awareness so that they can heal mind, body & spirit and live a full life of meaning and purpose.

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