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Snapchat Stops Promoting Donald Trump’s Account and Sets the Tone for Other Media Platforms to Speak Up



snap trump

On Wednesday, June 3, 2020, Snap Inc. announced it will no longer promote Donald Trump’s account on the Discover page. This conclusion was brought into motion after a thread of tweets were published on Trump’s account that was said to promote violence. His Snapchat account will still be intact, however, Trump’s voice will no longer be magnified on their platform.

“We will not amplify voices who incite racial violence and injustice by giving them free promotion on Discover,” Rachel Racusen, a Snap spokeswoman, said.


Mandatory Credit: Photo by Evan Vucci/AP/Shutterstock (10358411u)

Earlier this month, Snap Inc CEO, Evan Spiegal released a statement in response to the injustice and murder of George Floyd. In his statement, he addresses a variety of thoughts and ideas for a better and more equal arena for all.

“Many of these changes could be “bad” for business in the short term, but because they represent long term investments in the people of our nation, I believe that we will collectively reap tremendous long-term benefits,” Spiegal notes.

He begins by admitting his privileges as the first step toward allowing him to listen deeply. His ideas go beyond giving as a philanthropist and touch on the investment of our children and our hearts.  With that being said, Snapchat makes the following very clear in their recent statement:

“As for Snapchat, we simply cannot promote accounts in America that are linked to people who incite racial violence, whether they do so on or off our platform. Our Discover content platform is a curated platform, where we decide what we promote. We have spoken time and again about working hard to make a positive impact, and we will walk the talk with the content we promote on Snapchat. We may continue to allow divisive people to maintain an account on Snapchat, as long as the content that is published on Snapchat is consistent with our community guidelines, but we will not promote that account or content in any way.”


Steven Spiegal, Snap CEO


As a leading social platform, Siegal declares, “We will make it clear with our actions that there is no grey area when it comes to racism, violence, and injustice – and we will not promote it, nor those who support it, on our platform,” he wrote while explaining the company’s decision to stop promoting accounts that “incite racial violence, whether they do so on or off our platform.”

Facebook’s leadership, on the other hand, has left an identical post untouched, triggering backlash from dozens of employees, according to The Hill.

As more truths continue to unearth, this year poses an opportunity to see with grand vision. In this specific example, it is clear big companies and corporations hold a tremendous amount of influence over the information many see. It is crucial we continue to hold a golden suit of morals and values as we progress for a change.

Spiegal finds his way to a conclusion reminding the reader, “It is never too late to turn towards love…”

Snapchat is leading the example for continuing to allow diverse topics and beliefs to be shared while remaining pure in the content they choose to promote on curated lists.



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