Amazon did it right with this new commercial – A response to Anti-Muslim Rhetoric.

Amazon New Commercial Featuring Muslim Imam 2016

Two old friends meet for a cup of tea and discover they share a problem….

Soon after its release on Thursday, Amazon CEO Jeff Bezos tweeted the video and said he was “proud” of his advertising team for creating it.

While Amazon has published the ad, called “New Amazon Prime Commercial 2016,” without comment, it might be viewed as a response to the 2016 Presidential campaign that saw anti-Muslim speech run rampant. President-elect Donald Trump, along with some of his supporters, were criticized during the campaign for espousing rhetoric interpreted as anti-Muslim.

It’s notable that Amazon issued the ad, given the contentious relationship between the company’s CEO Jeff Bezos and President-elect Trump.

Over the last year, Bezos and Trump have traded barbs. Trump has taken aim at Amazon’s business and tax practices, said the company has “a huge antitrust problem,” and has suggested that Bezos, who owns The Washington Post, bought the news outlet in 2013 for political power.

Source: Fortune.com

 

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