In 1954 A Documentary Was Released Titled ”The Secret of Selling to the Negro”

Of course today this documentary would be considered extremely racist and derogatory, but in the white dominated era of 1950s, it was politically correct and even had support from some Black people in America as can be seen by the participants shown in the film.

It is a 1954 film financed by [Black owned] Johnson Publishing Company, the publisher of Ebony and Jet magazines, to encourage advertisers to promote their products and services in the African-American media. The film showed African-American professionals, housewives and students as participants in the American consumer society, and it emphasized the economic power of this demographic community.

The film featured appearances by Sinclair Weeks, Secretary of the U.S. Department of Commerce, and radio announcer Robert Trout. The film had its premiere in July 1954 at the Joseph Schlitz Brewing Company in Milwaukee, Wisconsin, and was shown on a non-theatrical basis.

Here is a short clip from the 21 minute documentary. If you want to see the full documentary just scroll further below.

Wikipedia said:
The Secret of Selling the Negro Market is a 1954 film financed by Johnson Publishing Company, the publisher of Ebony magazine, to encourage advertisers to promote their products and services in the African-American media.

If you could bare to watch that all the way through and want to see more then here you go:

What are your thoughts on this documentary? Let us know in the comments section.

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